Comparison
Wix is a self-service website builder. This page sets the two offers next to each other using only what each company publishes — every Wix cell links to their own page. Where they publish nothing, the cell says so instead of guessing.
Side-by-side
Read on 2 September 2026. Terms change and quotes vary — verify with the vendor before you decide anything.
| Question | Wix | GablePath |
|---|---|---|
| Price and setup | Published on 2 September 2026 as promotional yearly pricing, paid in full at purchase: Free $0; Light $17.77/month; Core $29.77/month; Business $39.77/month; Business Elite $159.77/month. No setup fee is listed. [1] | $149/month or $299/month. $0 down, no setup fee. A one-time redesign starts at $3,500 — half at deposit, half at launch. |
| Contract length | A yearly subscription is paid up front. Their page: cancel “within 14 days and receive a full refund—no questions asked.” [1] | No minimum term. Cancel any month by email. |
| Who owns the site if you leave | Not addressed on the plans page. Hosting is part of every paid plan. [1] | You keep the site: a complete static export when you leave, host it anywhere (§7 and §9 of the agreement). |
| Time to launch | You build it. No timeline is published. [1] | Your real homepage on a private link within two business days. Build dates for the rest of the site are set in the written order form before work starts. |
| Edit turnaround | You make the edits yourself. [1] | Unlimited small edits — live by the end of the next business day when you send by 4:00 p.m. ET, or that month is free. |
| See the site before paying | Yes — you can build on the free plan before choosing a paid one. [1] | Yes. A real private homepage before any payment, contract, sales call, or credit card. |
| Sales call required | No for the published plans. The Enterprise plan asks you to submit a call request. [1] | No. |
| Who it is built for | Anyone willing to build the site and keep it current themselves. [1] | One local business at a time — an owner who wants the website handled, the price published, and the terms in writing. |
Wix column as of 2 September 2026 — verify with the vendor. Sources: [1] wix.com/plans. GablePath column: our pricing page and the published agreement.
Fit, not verdict
There are businesses for which Wix is the right answer and we are not. Here is where the line falls.
Stay with Wix if you enjoy it and you have the hours. A capable owner who likes design work can put up a good site for a few hundred dollars a year, and paying someone $149 a month to do what you would happily do on a Sunday is a poor trade.
Stay if the site is genuinely simple and rarely changes. A one-page site with hours and a phone number does not need a service relationship behind it.
Switch when the site becomes the thing you keep meaning to get to. Most half-finished builder sites are not a skill problem, they are a time problem — the hours went to the business instead, which is the correct decision. At $149 a month the work is done for you, and small edits are live by the end of the next business day or that month is free.
Switch if you want strategy rather than a template. What goes on the page, in what order, and what the visitor is supposed to do next is the part a builder cannot decide for you. And you keep the result either way: our agreement gives you a complete static export you can host anywhere, with no minimum term.
What switching looks like
A switch starts with an inventory of what you own and what you can export — domain, hosting, email, forms, analytics, listings, advertising accounts. Your Wix site stays live the whole time. We build the replacement separately, test the forms and the redirects, and tell you in writing when it is safe to cancel. Never before.
The step-by-step version is on the switching page. The first step costs nothing: ask for your free homepage and look at it with your current site still running.
Questions
In fees, yes, and we will not pretend otherwise. The comparison that matters is fees plus your hours. If the hours are free, stay on the builder.
No. We build fast static sites and hand you a complete export, so you are not tied to a platform to keep your pages.
Usually we rebuild it rather than inherit it, and you see the new homepage free before deciding. Your current site stays live the entire time.
Wix is a trademark of its owner. GablePath Digital is not affiliated with, endorsed by, or a partner of Wix. Every statement in the Wix column above is taken from their own published pages on 2 September 2026 and linked to the source.
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