What could another conversation be worth?

Your assumptions

The starting numbers are placeholders, not benchmarks or results. Replace every one with your own before reading the output. Use the same cohort and closing window throughout: enter unsold replacement estimates eligible for follow-up, and their eventual close rate under your usual process.

Estimated monthly impact

Pilot example, using the placeholders: at a $12,000 ticket and 35% margin, one extra sold job is $4,200 of gross profit, so the $500 30-day pilot covers its fee with less than one extra job. Whether the pilot adds any is what the control group measures; it may add none.

Results are estimates until measured against the control group. Fractional jobs are expected averages, not bookable jobs. Gross profit is not net profit; this view excludes setup fees, overhead, taxes and other added costs. ROI here is a gross-profit-to-fee multiple, not a net ROI percentage.

This models follow-up across the entire entered cohort. In a 50/50 pilot, only half receives our added follow-up, so the modeled incremental jobs, revenue and gross profit would be halved at the same lift. The pilot is $500 for 30 days, with setup waived; ongoing service has a $500 setup fee.

A 30-day pilot may be too small or too short to show reliable lift. Compare groups using equal observation windows and report uncertainty.